Granny’s Secret is a brand that truly encapsulates Balkan cuisine. A melting pot of influences from both East and West, this mixed background comes from being situated at the crossroads of the Ottoman and Roman Empire, with a dash of the Austro Hungarian Empire stirred in for good measure.

To Snezana, a Serbian living in Britain, the idea to create Granny’s Secret in the UK came from missing the childhood flavours she’d inherited from generations of women cooking over old stoves. Selecting only the best fruit and vegetables from the crop they had, and with the care that comes so naturally, those women used their skill and secrets to make food with a long shelf-life, providing for their families without any additives.

Born and bred in Serbia, Snezana grew up in an urban setting, but took a strong interest in the countryside surrounding her. Serbian city and rural life cross over, with markets teaming with the land’s best exports, its people nurturing traditional recipes passed down through the ages. Natural preparation and preservation of produce is of great national importance, and it’s with that ethos that Granny’s Secret was founded.

So much more than just simple jams, Granny’s Secret spreads are a versatile and full of flavor addition to your kitchen arsenal. Sugar free and 100% natural, swirl fruit products into yogurt in the morning, or pour over cakes for a splash of colour and taste! All fruit and vegetables are prepared and cooked within 24 hours of picking, to ensure high quality freshness unrivalled by other brands. Add Hot Ayvar to burgers, sandwiches, charcuterie and cheeses for an unusual kick, to make your dish truly outstanding.

The word Ayvar is derived from the Turkish “hayvar”, meaning caviar, proving Granny’s Secret is a truly refined addition to your pantry, which should be sought after.